In creating gear for ultimate we are lucky to work with a talented and creative community. When we brought sublimation to ultimate teams back in 2001, we helped start a new era for jersey design in our sport. Now, 15 years later, inspired designers are coming to us with incredibly creative and artistic works continually!
There is one catch, however: many teams come to us with amazing creative ideas that we unfortunately can't follow through with due to copyright law. It's very easy to see something you like and want it reproduced on your gear, but there are a lot of laws and policies in the way.
According to the Stanford University Libraries, Fair Use refers to, "any copying of copyrighted material done for a limited and “transformative” purpose, such as to comment upon, criticize, or parody a copyrighted work." Commentary or criticism most likely don't apply to ultimate designs, but often teams like to parody other works. Keep in mind that the key word is "transformative" - it's not enough to just change the color or rearrange some elements, it needs to be transformed into a new work of art.
To make it easier on you, we've compiled a list of Dos and Don'ts when navigating the tricky waters of copyright law:
It never hurts to aspire to an original design (Watercolor Jersey). But some designs are inspired from life (Turkish LS, from the Hagia Sophia Basilica). Other times, you can get the rights to reproduce an image (Contraband).
You can get your order started by following this link, or feel free to email us at firstname.lastname@example.org if you have any questions. Let's get designing!
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